One in two people will develop cancer in their lifetime.

The huge impact this has on those living with cancer is often equally felt by their families and friends. That’s why, with your help, we’re working to stop the heartache by preventing cancer before it develops.

Meet Amanda, Janine, Marc and Toral who have shared their reasons for pledging during this important year.

Amanda McLeanWorld Cancer Research Fund's Director Amanda McLean says, “I’m delighted to be involved in this campaign.

“We all know that cancer is a horrible disease, but, as we mark World Cancer Research Fund’s 25th anniversary, there is still so much more to do to help people make healthy choices to reduce their risk of developing a preventable cancer. So, whether you are pledging your birthday to raise awareness, to learn more about changes you can make to help you and your family, or to raise vital funds to support our work, thank you. We can’t do it without you!”


Janine Eden-RileySupporter Janine Eden-Riley ran the 2015 Royal Parks Foundation Half Marathon the day before her 48th birthday - raising a whopping £1,500 in the process!

“I had found a breast lump earlier in the year, at the same time as two of my friends were diagnosed with terminal cancer - the worry I had and sadness I felt for my friends ignited a burning desire in me to make a difference. My friends had everything to live for with families they loved so much and they just didn’t get the chance. I want to say ‘I love you’ to them and pledging is my way of doing it.”


Dr Marc GunterDr Marc Gunter is a Reader in Cancer Epidemiology at Imperial College London whose research is funded by World Cancer Research Fund.

“I’m really happy to be pledging my birthday to World Cancer Research Fund this year. World Cancer Research Fund is the only cancer charity that really focuses on cancer prevention and particularly on how we can modify cancer risk through lifestyle changes - it’s really quite unique. The kind of work that my team is doing is at the interface of biochemistry, molecular biology and nutritional epidemiology, and it’s fantastic that World Cancer Research Fund sees the potential power of that kind of study."


Supporter Toral ShahToral Shah is a scientist and chef whose MSc thesis focused on the importance of diet in the prevention of breast cancer recurrence.

“During the final modules of the taught part of the course, I was diagnosed with breast cancer at the age of 29. Eight years later, my doctors and I believe that my current good health, despite a genetic predisposition to breast cancer, is due not only to early detection, but also to a focus on physical activity and a healthy diet. I’m really happy to give my support to World Cancer Research Fund because every birthday pledge will bring us another step closer to understanding how diet can help prevent cancer – I know that this would have made a difference to me and my family.”